Marvelous Designer, the CLO Virtual Fashion Inc. “And the industry that has been using the most real-time 3D, which is needed for any type of try-on in fashion or augmented reality experience for e-commerce, is video games.” “All the advancements regarding machine learning and artificial intelligence, for decades, it’s been used in video games,” he said. With a background in fashion, luxury and e-sports, including experience consulting for major brands, Pagatto clearly sees gaming technologies spurring fashion innovation.
Its latest NFTs in April sold out in less than 12 minutes over the two-day drop, combined. The buzzworthy maker of custom and virtual sneakers turned heads in January when its all-digital sneaker NFTs, or non-fungible tokens, nabbed more than $3 million.
“If you want to look at where the fashion world’s going and how your structure is going to evolve, you need to look at video games,” Benoit Pagotto, cofounder of RTFKT Studios, told WWD.
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